Genderless beauty brands

 

  

Is beauty the sole ownership of Women alone? The most highly debated topic of the town now. With more and more people coming out on their sexual orientation, cosmetics brands have tried to redefine their base from mere women-centric products to more genderless products. The beauty business is in a soul searching progress. Yes, beauty is never outdated or extinct. But it needs to travel beyond its existing precincts. Rather than limiting beauty to women and handsomeness to men, we are trying to figure out a way where nothing is stereotyped.

Men are sold beauty products under very neutral terms like Fair and Handsome, grooming products, but is that it. Is it what men really needs or can aspire for? We have to repackage the rubric chosen for men. From grooming to beauty products. We surely have stopped associating beauty with fairness now and this is the right time to extend beyond that as well. With Covid came the topic of mental wellness, and Men do cry, or men can cry hashtags.  Beauty, wellness, and self-care have to be normalized for all genders, and it’s the right time to do it.  But in an age when antiquated ideas and stereotypes about gender and beauty are being cast aside, what’s good business may also have the power to help shift cultural norms.

Gender is no longer a fixed concept- it’s bound to change. More and more brands are coming forward to accept this transition. Everyone scream of inclusion and diversity and it's high time we not only preach but put it into practice as well. Glow Green is one of them. At Glow Green, we believe beauty is something to be aspired and it’s not something to be hidden and practised under curtain. We believe all has an equal say to usage of foundation, lipstick, whatever the beauty product may. So here we are trying to bring out the best which doesn’t have gender criteria. We are bringing products that can are unisex. No more pink bottles or blue bottles. These shades are what you chose them to be. You want green, we design one for you. To know more about this flagship event by Glow Green, please login to our website..

 


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