Genderless beauty brands
Is beauty the sole ownership of Women alone? The most highly debated topic of the town now. With more and more people coming out on their sexual orientation, cosmetics brands have tried to redefine their base from mere women-centric products to more genderless products. The beauty business is in a soul searching progress. Yes, beauty is never outdated or extinct. But it needs to travel beyond its existing precincts. Rather than limiting beauty to women and handsomeness to men, we are trying to figure out a way where nothing is stereotyped. Men are sold beauty products under very neutral terms like Fair and Handsome, grooming products, but is that it. Is it what men really needs or can aspire for? We have to repackage the rubric chosen for men. From grooming to beauty products. We surely have stopped associating beauty with fairness now and this is the right time to extend beyond that as well. With Covid came the topic of mental wellness, and Men do cry, or men ca...